Elizabeth Erlandson, Marketing Director for Licorice International had this to say about the start-up of the business online. “Licorice International was a labor of love from the very beginning. My husband loves licorice and Ardith and I loved working together. It was fun building a business, using our various skills and interests. We all had a hand in getting the business up and running.”
“We worked really hard at getting out the word about our business. None of us had ever been involved in retail or candy, but we had a lot of business experience and the willingness to learn and work hard,” says Mrs. Erlandson. “For the first 18 months, we worked out of our two homes, but eventually, we realized that if we wanted to grow, we would have to move to a commercial location. That’s when we became a “click and brick” operation, where we had not only an online store but a physical store as well.”
Today, Licorice International continues to move forward by offering new licorice products, additional types of candy and a variety of specialty foods at its facility in Lincoln’s Historic Haymarket district. Among some of the new products are gluten-free and sugar-free treats and non-licorice items such as gummi candies, caramels and chocolates.
As part of the celebration in Lincoln, Licorice Internatioanl is hosting an Open House on Saturday, August 5th, from 9:00 a.m. to 2 p.m. Free licorice samples and beverages will be served.
Licorice International offers the largest selection of licorice in the United States with convenient, one-stop shopping www.LicoriceInternational.com and at its retail shop at 803 Q Street, Suite 300, Lincoln, NE 68508
Food Network Magazine named Licorice International one of the top 50 candy stores in the United States. The Nebraska Retail Federation awarded Licorice International the 2011 Retailer Pioneer by the Nebraska Retail Federation for its international outreach through the internet. For more information, call 402.488.2230 or email firstname.lastname@example.org
Treat yourself to the world’s best licorice at Licorice International.